This is the branding I designed for my own business. In the summer of 2021, I started my own business. I wanted to start living a less wasteful lifestyle. But there was not a place to buy all the products I still needed sustainably. So I wanted to create it. This started when I was in my senior year of high school when I was just becoming interested in design. I started with a logo, some colours and a font. This isn't that. I really didn’t know what I was doing. It wasn't good.

Over the next year and a half, I experimented with the design and grew the branding into what you see now. I treated this like a playground for design. From one week to the next, it would look a little different different. I would change the colours, design new graphics, design things that I would never get to use, and even design packaging for products that were never going to exist. Of course, this is a terrible way to create a brand for a business but I really didn't know better…

2021/22

My Process...

This specific branding was created in June of 2022. It started as a series of Plastic-Free July Instagram posts. It started with designing a single post, you can see it on the far right of the screen. I started with the font, Cooper, that I had been using since the beginning, and some colours I used in a post I made a couple of months earlier. I threw together some new design elements that you can see below and from here I created a whole series of posts and then established the final colours, logo, and branding for my brand. I finally created, a not overly robust, but cohesive and beautiful branding for the company I built. 3 months later we decided to slow down the business and then shut it down completely. 

I didn’t know how to start a business, create a brand, do marketing, and didn’t know how much I didn’t know. We really never got far but I did learn and now can see how much I’ve grown as a designer. Since I started For Earth and All, I’ve started university and learned design, marketing, and a lot more. Looking back at this does make me a little embarrassed, but in the end, I did create a lot that I am really proud of.